International Conference on e-Business Engineering (ICEBE 2007), Hong Kong, China

Keynote I: DTTN - The E-commerce Platform by Justin Yue
Keynote II: Digital Communities and Implication for e-Business by Josephine M. Cheng
Keynote III: Proposition for E-DoD: An Overall Plan for Network-Centric Operation by Raymond A. Paul
Keynote IV: Emergent Trends on Green Business and Service Engineering Green Business by Jen-Yao Chung
Keynote V: Accountable Services by Kwei-Jay Lin

Keynote I: DTTN - The E-commerce Platform
Justin Yue

The HKSAR Government has initiated the establishment of the Digital Trade and Transportation Network (DTTN) with the vision of helping the overall competitiveness of Hong Kong through an open, neutral, secure, and reliable community e-platform that facilitates information flows amongst all parties involved in the supply chain. The DTTN acts as a catalyst to promote e-business adoption specifically by SMEs. It also provides an infrastructure that generates new business opportunities for the IT industry to develop software and value added services to be used in conjunction with the DTTN.

Justin Yue joined Tradelink as Chief Executive Officer in 1996 and appointed as Chairman of DTTN in 2006. Having worked at executive level both in the Hong Kong Government and the trading community, he brings invaluable experience to facilitating statutory trade procedures through electronic commerce in Hong Kong. Mr Yue joined the Government in 1968 and progressed to become Deputy Director of Trade in 1981. In 1983 he moved to the Government Secretariat as Deputy Secretary for Transport. Mr Yue left Government in 1985 to join the private sector as a director of Winner Garments Ltd, part of the Winsor Industrial Group. He was later appointed an Executive Director of the parent group with responsibility both for the garments division and for new projects and developments. He is active in a number of trade associations and advisory bodies including Trade & Industry Advisory Board, Hong Kong Logistics Development Council, the Hong Kong R&D Centre for Logistics and Supply Chain Management Enabling Technologies and Federation of Hong Kong Industries.

Keynote II: Digital Communities and Implication for e-Business
Josephine M. Cheng

Humankind has always benefited from geographically co-located communities as it provides social values by allowing members to feel a sense of belonging, to share knowledge and to collaborate and innovate. In recent years, we have seen an explosion in the number and the diversity of digital communities, e.g. MySpace, SecondLife, Massively, and Multiplayer Online Games (MMOG). Enabled by emerging technologies such as social software and 3D internet, these digital communities are providing new forms of interactions that are important to individuals. In this talk, we examine characteristics of digital communities and their potential to provide value to the globally integrated enterprise. In particular, digital communities technologies such as tagging, blogs, wikis, reputation systems, social network analysis and virtual worlds can be leveraged in the enterprise to enable collaboration and learning, team building and interaction with customers and business partners. With the increased use of digital communities such as MySpace and SecondLife as venues for viral marketing, we will discuss the implication to the e-Business.

As vice president, China Development Laboratories (CDL), Josephine is responsible for the software development for IBM Software Group. She leads the development team of over 3000 employees located in 3 sites, Beijing, Shanghai and Taipei. Prior to that, Josephine has been at the forefront of relational database technology for more than 20 years. Her expertise includes: introducing IBM's database technology to the Web; integrating XML-formatted data into DB2; and delivering a tiny, totally self-managing database system with synchronization capability that extends the power of DB2 to convenient pervasive computing devices such as handheld computers and cellular phones. Cheng led development of the DB2/390 query optimization in the early 1980s and then, in 1987, joined IBM Research forming the Database Technology Institute (DBTI) to focus the creation of database technology in IBM's Research and Software divisions on common goals. Josephine is appointed to IBM Fellow in 2000. She received Asian American Engineer of the Year in 2003. She is inducted to United States National Academy of Engineering in 2006 and received 2006 Top 10 Software Leaders in China. Currently, she is a guest professor at Tsinghua University and Shanghai University; a consultant to Peking University; and an advisory committee to Hong Kong Chinese University.

Keynote III: Proposition for E-DoD: An Overall Plan for Network-Centric Operation
Raymond A. Paul

DoD currently has a crisis of software economics. As software becomes complex, our ability to design, develop, produce, distribute, and maintain software is being increasingly challenged. This crisis shows every sign of deepening in the future. What is required to address this crisis is a change of paradigm in the economics of software. This memo briefly outlines an emerging approach, called E-DOD. The E-DOD model is based on software as a service (SOAS) that is enabled by the rapid adoption by industry of the Internet and Web (I&W) technologies. The time is ripe for DoD to adopt this E-DOD model. The software industry emerged with the economic model of software as a product. The product is designed and produced in a "software factory," purchased by a client as part of a "change of ownership transaction," and shipped to the client on some media. Maintenance was originally based on shipping upgraded versions of the software to the client through the postal system. The I&W technologies have made it possible for the clients to control the entire distribution network by downloading software from sites maintained by vendors. This has seen the emergence of "software distribution aggregators" like Digital River ( which handle the download, shipping, and payment for thousands of software vendors. The architectural principle behind E-DOD and SOAS is the "service oriented architecture (SOA)" that impacts the entire engineering cycle of software. New software applications are offered as a service on the network that meets the standards of security, reliability, availability, and scalability. Each service has a "definite range of behavior" that is published to all potential users and implemented according to their engineering decisions. This concept of "service level agreements (SLA)" also has significant business impact. In this open environment it is important to know what others have done, and other applications can be leveraged, rather than built anew. There are two kinds of users of a service in the E-DOD SOAS model. The "end user" implements the service, and "service developers" build new services with one or more existing services. End users' requirements are usability, human-machine interaction, performance, security, availability, etc. Service developers' requirements are based on the specific functions of a service and the potential to adapt to their own service. To address the needs of service developers, all service providers must publish a clear description of their offering through an application programming interface (API) or definition of service parameters in SLAs.

As a professional electronics and software engineer, system developer, tester, and evaluator for the past 26 years, Dr. Paul has held many positions in the field of software engineering. With the DON, at NAVSEASYSCOM, Dr. Paul worked as a software engineer on AEGIS CG 47, Advanced Combat Direction System, and ADCAP MK 50. At the Army's Operational Test and Evaluation Agency Dr Paul developed the methodology for software test and evaluation for Army weapon systems. Currently, Dr. Paul serves in command and control (C2) Policy. In this position, Dr. Paul manages network enabled command and control systems engineering development for objective, quantitative and qualitative measurements. Dr. Paul's current research focus is on a dynamic integrated theoretic approach to C2 networks from multiple levels from dyadic to global. Understanding multiple concepts, theories at multiple levels along with attributes of nodes and the links may provide insight to better understand C2 organizational networks that are created, maintained, and reconstituted. Lastly, Dr Paul is developing a methodology for dynamic environment decision making pertaining to real time data from sensors, software/systems and related processes and the risk identification and management framework that includes internal and external variability's. Dr. Paul holds a doctorate in software engineering and is an active "Fellow" member of the IEEE Computer Society and member of the ACM. He has published chapter in 4 books and more than 74 articles on software engineering in various technical journals and symposia proceedings, primarily under DoD and IEEE sponsorship. He has authored chapters in 4 technical books concerning software engineering. He can be reached at

Keynote IV: Emergent Trends on Green Business and Service Engineering Green Business
Jen-Yao Chung

Climate change, rising energy costs and resource constraints are increasing becoming global issues for government and business. These global issues are driving new trends in the development of Green Technologies. Renewable energy sources, advanced water management, efficient resource recycling, waste reduction, and intelligent utility networks are gaining strong interests and supports from both the public and private sectors. One of the key initiatives is the application of Green Technology to supply chain management. The objective of this green application is to reduce the carbon emission of company operations. In this talk, we will discuss the new wave of green business and the emerging services on green assessment, diagnosis and consulting, tools and modeling, manufacture process and re-design. We will also discuss the carbon disclosure project and the new emerging business in the carbon trading.

Jen-Yao Chung received the M.S. and Ph.D. degrees in computer science from the University of Illinois at Urbana-Champaign. He is the senior manager for Engineering & Technology Services Innovation, IBM T. J. Watson Research Center, responsible for identifying and creating emergent solutions. He is the adjunct professor in the Department of Computer Science, the University of Hong Kong. Previously, he was Chief Technology Officer for IBM Global Electronics Industry. Before that, he was senior manager of the electronic commerce and supply chain department, IBM Research and program director for the IBM Institute for Advanced Commerce Technology office. Dr. Chung is co-Editor in Chief of the International Journal of Service Oriented Computing and Applications (published by Springer). Dr. Chung is the co-founder and co-chair of the IEEE technical committee on e-Commerce (TCEC). He has served as general chair and program chair for many international conferences, most recently as the general co-chair for the IEEE International Conference on e-Business Engineering (ICEBE07). He has authored or co-authored over 150 technical papers in published journals or conference proceedings. He is a senior member of IEEE and a member of ACM.

Keynote V: Accountable Services
Kwei-Jay Lin

Accountability has been a major concern in the financial industry and public institutions, especially after ratification of the Sarbanes-Oxley Act of 2002. Service accountability means that a service deployed should impose an obligation or willingness to accept responsibility or to account for one's actions. For enterprise and public services, this is especially important in order to gain trust from their customers or support from their constituents. The main issues in providing accountable services are the transparency, accessibility, and fidelity of service execution traces, especially after some undesirable result is detected. In this talk, we will discuss the goal, the issues, and the technology to achieve accountability in service engineering.

Kwei-Jay Lin is Professor in the Department of Electrical Engineering and Computer Science, University of California, Irvine, USA, and Adjunct Professor in the Department of Computer Science, National Tsinghua University, Taiwan. He is a Chair Research Fellow at the Institute of Information Science, Academia Sinica, in Taiwan. Before joining UC Irvine in 1993, he was an Associate Professor at the University of Illinois at Urbana-Champaign. His research interests include service-oriented systems, e-commerce technology, real-time systems, scheduling theory, distributed systems, and operating systems. He is an Editor-in-Chief of the Springer journal on Service-Oriented Computing and Applications, and Editor-in-Chief of the Software Publication Track, Journal of Information Science and Engineering. He was Associate Editors of the IEEE Trans. on Parallel and Distributed Systems and the IEEE Trans. on Computers. He is a co-chair of the IEEE Technical Committee on E-Commerce. He is an Advisory Committee member of the Institute of Information Science, Academia Sinica, Taiwan, and the external examiner of the M.S. program in Electronic Commerce and Internet Computing at the Hong Kong University. He has served on the organization committees of many international conferences, most recently as conference chairs of CEC 2006 and SOCA 2007, and program chair of ICSOC 2007.